Resume

Lead designer on renters insurance experiences responsible for transforming purchase workflows into accessible, simple, and high-conversion journeys.

• Led design strategy for renters insurance experiences, transforming complex compliance-driven workflows into clear, high-conversion user journeys.
• Designed a multi-step insurance upload and real-time validation system, increasing valid submissions from ~65% to ~79% (+17%) while improving transparency for residents and property managers.
• Defined and implemented experimentation strategy across purchase flows, driving measurable conversion improvements with top-performing tests achieving up to 5% lift and contributing $400K+ in annual revenue.
• Led end-to-end design for platform migration from web to native mobile, improving scalability and aligning with a modern design system.

Mentored UX Academy students through assignments, feedback, resources, and industry insights to strengthen their design skills and portfolios.

Collaborated across multiple squads in an Agile environment to design scalable digital solutions for enterprise and consumer-facing tools.

• Led discovery and research initiatives including workshops, interviews, and usability testing to uncover pain points across a complex retail ecosystem.
• Created journey maps to align stakeholders on user and business priorities.